10 Unbelievable Facts about Baby Boomers

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We are the baby boomers. So when someone told me that I didn’t know about the Baby Boomer generation I was skeptical to say the least. But, after a little more research, here are the top 10 facts that will make you proud to be a baby boomer.

  1. Baby Boomers will inherit $15 trillion over the next 20 years

  2. The peak age of vehicle buyers has shifted to the 55-64 age range

  3. Baby Boomers own 80% of all money in savings and loan associations

  4. Baby Boomers are twice as likely as millennials to plan to start a business in the next year and started 24% of all new businesses in 2013

  5. 33% of all tablets are owned by people over 50 and over 40% of Apple products are purchased by them

  6. Baby Boomers watch 63% more hours of TV than millennials

  7. Baby Boomers are responsible for 80% of all luxury travel spending

  8. Baby Boomers spend about $7 billion per year online

  9. Boomers outspend younger adults online 2:1 on a per-capita basis, and they spend more than other generations by an estimated $400 billion a year.

  10. 82% of baby boomers belong to at least once social networking site.

How many of these facts did you already know (or could guess)? Which one was the most shocking?

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Source: Jami Oetting, “The Ignored Generation:25 Stats Brands Should Know About Marketing to Baby Boomers,” http://blog.hubspot.com/agency/baby-boomer-marketing-stats#sm.001sbqxz0zxvcxe11vv1ke3a29kpj, (December 16, 2015).

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